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Initiative enhances DCT’s graduates and industry nationalisation programme, Medyaf, supported by Jumeirah Group’s leading hospitality expertise


Dubai College of Tourism (DCT), part of Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has announced a strategic partnership with leading international hospitality company, Jumeirah Group, to facilitate graduates in pursuing successful careers in the tourism and hospitality sectors, and forms an integral part of the industry nationalisation initiative, Medyaf.  This initiative is a collaborative response to Dubai Tourism’s growth strategy and highlights the pivotal role that local talent will play in the future of Dubai’s tourism sector and its status as an exceptional world class destination.

A Memorandum of Understanding (MoU) was signed by Essa Bin Hadher, General Manager of DCT and Ellen Dubois du Bellay, Chief Human Resources Officer, Jumeirah Group. The MOU will pave the way for the development and career support of DCT students and UAE nationals in various roles in the hospitality sector.

Essa Bin Hadher, General Manager of Dubai College of Tourism, commented: “The agreement with hospitality leader Jumeirah Group will provide a major impetus to our Dubai College of Tourism, Medyaf programme to attract and train talented Emiratis for gainful employment in the tourism sector.  It is also a reflection of the strong spirit of collaboration that exists between government and private sector establishments in Dubai and will further enhance the role of the hospitality sector in the implementation of Dubai’s tourism strategy designed to make the city the world’s No.1 most visited, revisited, and preferred destination.  With the world going through challenging times, it is imperative to expand the pool of local talent and we are confident that by working with industry partners of Jumeirah Group’s calibre, we will be able to achieve the goals of our industry nationalisation drive, a critical element in strengthening Dubai’s tourism workforce.”

Commenting on the agreement, Ellen Dubois du Bellay, Chief Human Resources Officer, Jumeirah Group said: ”The development of young local talent is a key focus for Jumeirah Group. The next generation will be crucial to the future of our company and that of the hospitality sector in the UAE, and we fully support the nation’s mission to encourage more Emiratis to consider this field as a viable career path. As a leading global hospitality group that was born in the UAE, we are proud to extend our expertise to DCT’s Medyaf students who we believe will become exceptional leaders of the future.  We also see this as a great platform to find new talent for our organisation.”

Through its Medyaf programme, DCT offers Emirati job seekers a robust recruitment, training and industry on-boarding platform, helping candidates define their interests and preferences for a suitable career within the tourism industry, based on their skills and competencies. It also helps industry leaders understand the importance of hiring UAE nationals and investing in their career development.

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