Dubai is one of the world’s most exciting cities and tourism is at the heart of its future. It is fast becoming the city’s main economic driver, with the Dubai Government focused on ensuring the rapid growth of the tourism industry. The speed of this growth and the diversity of its offering means that more and more people are being employed in interesting positions, many of which have not existed until now.
It also means that there is an increasing number of new and exciting careers available to you, and the opportunity to play a prominent role in Dubai’s future.
Our Tourism courses expose students to a range of tourism services and skills. It will provide students with a sound knowledge of both office and field-based industry functions and the confidence to apply them in the real world. The practical focus of this course will open doors to the industry's top employers and ensure a rewarding career.
The one-year Certificate programme explores Visitor Information, Impacts of Tourism, Travel Agency Operations, Guiding and various other topics designed to ensure that graduates excel in the industry.
Upon completion, students can continue their studies with our Diploma in Tourism Management for an additional year to build on these skills to give graduates all the tools required to master all the facets of Tourism Management.
* Data from DTCM Vision 2020 Tourism Strategy Update, February 2016
Fees: The one-year Certificate costs XXXXXX AED. The two-year Diploma costs XXXXX AED. Please contact us to discuss entry requirements and the admissions process.
Introduction to the Tourism Industry
This unit will introduce students to current and emerging information on the tourism industry. This includes historical relevance and importance to the economy of Dubai, industry structure, as well as the laws and ethical issues relevant to the tourism industry. This unit will also cover tourism employment options and the skills required to work in various positions in the sector.
The International Computer Driving License (ICDL) is a qualification that enables people to demonstrate their competence in computer skills. In this course we will cover the base modules that provide learners with essential skills that are fundamental to all professional job functions. The certificate combines four ICDL module tests, leading to the base modules qualification.
Introduction to Events and MICE
This unit will allow students to actively develop the skills and knowledge required to source and use current and emerging information on the events industry. This includes industry structure, technology, laws and ethical issues, marketing and environmental impacts specifically relevant to the events industry.
Impacts of Tourism
Impacts of Tourism will teach students how to organise and operate tourism activities with minimal negative environmental and social impact. The emphasis of this unit is on understanding the impact that tourism can have on local environments and communities, particularly in Dubai.
Product Information and Services
Studying Product Information and Services will enable students to understand and gain knowledge of product information on tourism and travel products to fulfil sales or operational needs. Alongside developing a good knowledge of products, this unit will reinforce the ability to source and interpret information.
This unit introduces students to marketing concepts and methods within the Tourism industry. It describes the performance outcomes, skills and knowledge required to plan and coordinate a range of marketing and promotional activities at an operational level. The unit incorporates knowledge of marketing principles and also teaches students how to deliver high quality presentations.
Through studying this unit, students will be equiped with the skills and knowledge required to provide professional and personalised customer service experiences. It develops the ability to determine and meet customer preferences, develop customer relationships, respond to difficult service situations and take responsibility for resolving complaints.
Social and Cultural Awareness
This unit will teach students how to be socially aware when serving customers and working with colleagues. Learners will gain the basic skills and knowledge needed to communicate effectively with people from different cultures and social backgrounds and to deal sensitively with misunderstandings.
Business and Sales Strategies
This unit incorporates two different types of business and sales strategies undertaken in the Tourism industry. The first unit will cover ‘Business Relationships’ which incorporates the skills and knowledge required to establish and manage positive business relationships. We will then move on to ‘Tourism Sales Techniques’ which will introduce the skills and knowledge required to proactively sell Tourism products and services.
Workplace Communication and Supervision
A successful career in the Tourism industry requires individuals to communicate successfully with people at all levels, both work colleagues and customers. This unit will cover effective communication skills, how to lead a frontline team and the skills and knowledge required to deliver workplace coaching.
Travel Agency Operations
Travel Agency Operations will introduce students to the different procedures undertaken in a travel agency in relation to travel bookings, from the initial quotation stage through to the time of travel. Students will learn the skills and knowledge required to prepare quotations, book supplier products and services and process travel related documentation.
This unit provides the skills and knowledge required to work effectively as a tour guide. It covers key legal, ethical, safety, environmental and professional development issues that guides must consider in their day-to-day work. This will enable guides to plan guiding activities, communicate with tourism industry operators and guide tours and activities, and apply discretion and judgement within established organisational procedures.
This unit introduces the countries in the MENA region and their significance as tourism destinations. It goes into each area and country in detail, providing guidance on the information a tourism professional must know to be able to provide advice to travellers, to assist with their destination selection and enrich their ultimate travel experience.
Students studying this unit will gain an understanding of key Tourism business metrics and finance methods used to operate Tourism businesses. This will be taught through a wide range of topics including financial statements and reports, budgeting, risk and audit. Students will have the opportunity to practice their new skills through real life scenarios.
Safety and Risk Control
This unit focuses on the processes necessary to control specific workplace safety risks. The risk management approach is central to compliance with Occupational Safety & Health (OSH) legislation, which imposes obligations on businesses to manage the safety of their workers and anyone else in the workplace. The workplace includes any location where the business operates and ‘anyone’ includes customers and visitors.
The Internship Programme is a unique on the job training opportunity for students to gain work experience and insights into the industry they are studying. Students will be placed with a related employer for a four week period over which time they will keep a log of activities and progress that will be subject to feedback and assessment.
Dubai welcomed 16.73 million overnight visitors in 2019*, retaining its ranking as the fourth most visited city in the world. By 2025 it aims to be number 1.
* DUBAI TOURISM: PERFORMANCE REPORT 2019
CONTRIBUTION OF TRAVEL & TOURISM TO GDP
11.1% (2.4% 2018 Travel & Tourism GDP growth)
CONTRIBUTION OF TRAVEL & TOURISM TO EMPLOYMENT
611.7 JOBS (000's) (9.6% of total employment)