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DCT SHORT COURSES

DCT is postponing all Short Courses until further notice, due to the current COVID situation.  This decision was made in the best interests of the health & safety of all students and the wider education community. 

We hope to be able to offer these courses again very soon.

Please fill out this form to be contacted when our courses resume. 

Our 1 to 5 day courses are designed to teach you specialised skills from some of Dubai's top industry professionals with content tailored to help you in your professional development. 

This course equips you the essential skills needed to work as a travel agent in Dubai. The topics that are covered in this course include customer service, understanding customer expectations, how to tailor a package and itinerary and processing travel related documents.  ​

DAY 1

  • Understanding the meaning of customer service and its importance to the Travel Agency Operations (TAO) market today
  • Learning to ask the right questions related to the industry
  • Standard Travel industry language and abbreviations
  • Overview of customer expectations
  • Understanding the relevance of travel agents in the evolving travel industry

DAY 2

  • Gaining the trust of your customers
  • Fulfilling customer expectations through customer service skills and accurately identifying customer needs
  • Understanding itineraries and packages
  • Overview of the UAE market in terms of demand
  • Overview of the highest outbound destination

    DAY 3
  • Creation of itineraries and packages
  • Introduction to the GDS system
  • Using GDS to make flight bookings and to arrange quotations. 

Training Length: 3 days
Timing: 9am-4pm
Fee: 500 AED

Instructor: Lucy Mousa

In this course learners will discover the structure of the Destination Marketing Organization (DMO), the strategic direction and planning, brand focus and the various tactical approaches that the DMO utilises and how understanding the role of the DMO can be translated into their own organisation.

AM: Overview of the DMO structure and strategic direction
PM:  Review of the tactical initiatives a DMO undertakes to drive visitation

Training length: 1 day
Timing: 9am-4pm
Fee: 300 AED

Instructor: Jeff Strachan

Ecommerce Bootcamp: How to launch an E-commerce business in 7 days

DAY 1
- Setting up your business
- Market Research & Competitive Analysis
- Target Audience & Segmentation
- Choosing and managing products/suppliers
- Brand Identity & Positioning

Training Length: 3 days
Timing: 9am-4pm
Fee: 1800AED

 Instructor: Akvile Pareigyte

Managing Business Finance

Managing Business Finance (For Non-finance Professional)

Financial principles are critical at all level of hierarchy in all business organization. Managing Finance (For Non-finance Professional) will help in understanding finance and financial statements and making decision using the financial and accounting concepts. The participant will be apprised with key finance terms and its application in day-to-day operational activity. The course prepares you for leadership role wherein financial awareness is crucial.

DAY 1
- Understanding the meaning and language of Finance
- Reading the Financial Statement and Reports
- Calculating the Price and Value in Business
- Overview of Business Accounting

DAY 2
- Budgeting
- Finance in Business
- Analyzing Business Performance
- Audit
- Understanding Business Metrics

Training Length: 2 days
Timing: 9am-4pm
Fee: 500 AED

Instructor: Manzar Wassem

Digital Marketing Bootcamp: A deep dive into the digital landscape to help you optimise your digital footprint

DAY 1
- Web Audit
- Mobile Marketing
- Moments & Mindsets: understanding the online consumer
- On-page, Off-Page & Technical SEO
- Keyword Research
- Content Planning

DAY 2
- Paid Search Advertising: account structure, automated bidding strategies & campaign optimisation
- Display Advertising: audience targeting, creative formats and messaging
- Programmatic Advertising: RTB bidding, platforms & auctions
- Social Media Marketing: competitive research, influencer outreach & location based social-media monitoring

DAY 3
- Social Media Advertising: Facebook, Instagram, Twitter & LinkedIn
- Hyperlocal Marketing
- Video Marketing & Creative Testing
- Content Launch Plan
- Meaningful Analytics & Improved Budgeting 

Training Length: 3 days
Timing: 9am-4pm
Fee: 1800AED 

Instructor: Akvile Pareigyte

Hotel Receptionist and OPERA Training: Start your new career as a hotel receptionist in 5 days

Start your new career as a hotel receptionist in 5 days. This course is at least 70% hands-on practical and involves Opera system training.

DAY 1 
- ​Understanding the complexities of hotel organization
- ​Front Office departments and their role within the hotel organization
- ​4 stages of the Guest Cycle and its relationship to the front office activities
- ​Creating, modifying and searching for guest profile

DAY 2
- ​Creating, modifying and searching for guest reservation
- ​Profile & Reservation Skill Check and Practice Exercises
- ​Check-in and front desk functions
- ​Front Desk Skill Check and Practice Exercises

DAY 3
- ​Cashiering and posting functions
- ​Check-out and Payment functions
- ​End of day/Night Audit procedures
- ​Cashiering Skill Check and Practice Exercises

DAY 4 
- ​Opera Practice session
- ​Opera Practical Exam
- ​Role Play sessions ( guest reservation, check-in sequence of procedures, check-out sequence of procedures)

DAY 5 
- ​Guest complaint handling
- ​Selling techniques and upselling techniques
- ​Understanding the Key Performance Indicators (KPIs) and key hotel terminology
- ​Optional: Employment assistance – guidance on interview techniques, CV correction/recommendations, career path planning

Training Length: 5 days
Timing: 9am-4pm
Fee: AED 900

Instructor: Marta Dolinska-Mart

Subject: Tourism

Jeff Strachan,

joined the Dubai College of Tourism, a unique initiative from Dubai Tourism, to enhance the tourism proposition through a number of grass-roots human capital enablement initiatives.

Prior to this, Jeff had a sixteen-year career with Marriott International, where he was Vice President, Sales and Marketing, Middle East and Africa, responsible for then portfolio of 41 hotels. From 2005, Jeff was integral in opening more than 18 hotels across Middle East and Africa.

In 2013 Jeff became the owner of Cambodia-based boutique hotel, Maison557, and a founding shareholder in Ayana Journeys, an ethical and responsible tour operator, also based in Cambodia.

A Graduate from West of Scotland College and University of Liverpool, Jeff worked in Spain, London and Manchester before relocating to Dubai in 2000. Jeff has written in published future looking research for Phocuswright and the oft-cited Future of Travel in the GCC report (2014) commissioned for Amadeus.

Subject: Tourism

Lucy Mousa

Has worked in the travel and hospitality industry for over 15 years, and has a breadth of experience with international hotel chains like Marriott, IHG and Hilton, serving in a variety of roles; from front office and guest relations, to global reservations and sales. In 2017, she launched her solo career, heading the franchised Dubai-based travel company, Travel Counsellors, which operates with over 1,500 counsellors in over 7 countries worldwide.

Subject: Marketing and E-Commerce

Akvile Pareigyte 

has over 15 years of experience in digital marketing. Former Head of Global Digital Marketing at Jumeirah Group and Digital Marketing Lecturer at the Digital Marketing Institute Middle East, Akvile now heads digital consultancy at a digital-first agency VOLT LAB.

Akvile is actively engaged in the digital education field globally and is also a member of Google’s Digital Academy in the UK. She is Google’s Regional Trainer, Digital Facilitator at Dubai College of Tourism, PWC Digital Academy and The Emirates Academy of Hospitality Management. Akvile’s innate ability to maximize the web’s full potential has resulted in her being a sought after speaker, instructor and digital award judge.

Subject: Retail and Finance

Manzar Waseem 

has over 25 years of national and international experience in the retail industry, working in management and consulting roles in a variety of key areas including: retail operations, business planning, marketing strategy and execution, cost optimization and team management.

He has worked with a wide range of retailers from major department stores to those operating in perfumery, electrical equipment, and pharmaceuticals.

Subject: Hospitality

Marta Dolinksa-Mart 

is an entrepreneur at heart with a strong international sales background working in the hospitality industry at companies like Hyatt and Marriott. She is now an instructor at Dubai College of Tourism she shares her hospitality experience with students. 

Quick Enquiry

We want you to find the right programme, and offer a dedicated admissions service for our students. By completing this form a personal advisor will call you to answer your questions and guide you through the application process.

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NOW ACCEPTING APPLICATIONS FOR

SEPTEMBER 2021

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