The key to a successful event is organization, planning, and execution.
Our focus lies in empowering you in these areas. With the range of jobs and career
prospects on offer in Dubai, a qualification from DCT will present you with exciting
Given Dubai's unprecedented growth, the city has evolved into an epicenter for high-profile events. In 2015, Dubai hosted 544 unique entertainment events*, ranging from cultural shows, art events, festivals, and concerts to spectator sports events. Business conventions, trade conferences and DWTC events contributed 3.1% to Dubai's GDP and supported 80,460 jobs in 2015**.
The one-year Certificate programme combines theory and practical education to cover topics such as Event Registration, Event Staging Coordination, Event Venue and Site Selection, and Meeting Organisation and Management among others.
The Diploma programme, which is an additional six months after the certificate, builds on these skills, further preparing graduates for an exciting career in Events.
*DTCM Report: Strategy and Tourism Sector Development, The State of Ticketed Events in Dubai, July 2016.
** Contribution of DWTC Calendar of Events to GDP, 2015 Annual Report
Introduction to the Events Industry
Through studying this unit, students will actively develop the skills and knowledge required to source and use current and emerging information on the Events industry. This includes industry structure, technology, laws and ethical issues, marketing and environmental impacts specifically relevant to the Events industry. This unit will also cover employment opportunities within the various Events industry sectors and career goal setting.
This unit will introduce students to the process and knowledge required to plan events. We will cover the key terms used in Events planning, research and analyse event strategies and understand the numerous plans required and their place in an Event Plan master document. Students will be taught how to work within a highly planned Event management environment and apply principles learnt to produce an event proposal. Finally we will link the master event plan to the other units in this certificate course to form a comprehensive and systematic outlook on Event management.
Safety and Risk Control
Ensuring that events in Dubai are safe and that potential risks are minimised is essential. This unit will explore safety and risk management in the unique context of Events. The ISO standard 31000:2018 will be introduced, key concepts and terms will be detailed and the risk management process will be examined, from identification through to evaluation.
In this unit, students will gain an understanding of what Events operations are, what is meant by operational planning and be able to identify the main resources in terms of people, products, systems and services that are needed to produce an event. The main operational areas for most event types will be explored, including Attendee and Participant Management, Communications Management, Infrastructure Management, Technical Management, Site Management and Logistics Management.
The International Computer Driving License (ICDL) is a qualification that enables people to demonstrate their competence in computer skills. In this course we will cover the base modules that provide learners with essential skills that are fundamental to all professional job functions. The certificate combines four ICDL module tests, leading to the base modules qualification.
This unit will incorporate the skills and knowledge required by Events professionals to prepare and process, as well as to administer on site attendee registrations or ticketing at events. This unit explores the management of the registration process at events, from the point of the advance registration of the attendees through to the day of the actual event. The management of this process requires the ability to record customer information, monitor attendance numbers, generate sales and operational reports, as well as to issue customer documentation for event attendance.
Upon completion of this unit, students will have acquired a basic knowledge of the MICE industry sufficient to clearly describe what the MICE industry entails and its impact. Students will also be able to explain the purpose and key content and format for Associate Meetings, Incentive Travel and Exhibitions and give examples for each of the segment. It aims to prepare students for careers in professional conference organisers, destination management companies, association management companies, associations, or other event-related businesses.
Sustainability and Environmental Impact
This unit describes the skills and knowledge required to effectively measure current resource use and to carry out improvements, including reducing the negative environmental impact of work practices, in the Dubai Events Industry. Students will learn about the importance of being environmentally sustainable and content will have particular focus on issues facing Dubai and how future events should take these into consideration.
Food Safety and Hygiene Practices
This unit focuses on the key requirements of Events personnel to follow strict hygiene guidelines and practices within the operational aspects of the Events industry where food is handled, either for consumption on premise or for consumption off-site. Ensuring that food is maintained and handled correctly so that food does not become spoiled or contaminated is key to providing a safe and quality product offering.
Business and Sales strategies
This unit incorporates two different types of business and sales strategies undertaken in the Events Industry. The first unit will cover ‘Business Relationships’ which incorporates the skills and knowledge required to establish and manage positive business relationships. We will then move on to ‘Events Sales Techniques’ which will introduce the skills and knowledge required to proactively sell tickets and services.
This unit introduces students to marketing concepts and methods within the Events industry. It describes the performance outcomes, skills and knowledge required to plan and coordinate a range of marketing and promotional activities at an operational level. The unit incorporates knowledge of marketing principles and also teaches students how to deliver high quality presentations.
Social and Cultural Awareness
This unit describes the skills and knowledge required to be socially aware when serving customers and working with colleagues. Learners will gain the basic skills and knowledge needed to communicate effectively with people from different cultures and social backgrounds and to deal sensitively with misunderstandings.
The purpose of this unit is to equip students with the financial skills and knowledge required to work in the Events industry in Dubai. Learners will gain an understanding of key Events business metrics and finance methods used to operate Events businesses. This will be taught through a wide range of topics including financial statements and reports, budgeting, risk and audit.
This unit introduces students to the performance outcomes, skills, and knowledge required to provide professional and personalised customer service experiences. It requires the ability to determine and meet customer preferences, develop customer relationships, respond to difficult service situations and take responsibility for resolving complaints.
Workplace Communication and Supervision
A successful career in the Events industry requires individuals to communicate successfully with people at all levels, both work colleagues and customers. This unit will cover effective communication skills, how to lead a frontline team and the skills and knowledge required to deliver workplace coaching.
The Internship Programme is a unique on the job training opportunity for students to gain work experience and insights into the industry they are studying. Students will be placed with a related employer for a four week period over which time they will keep a log of activities and progress that will be subject to feedback and assessment.
Preparing for Career in Events
The purpose of the unit is to prepare learners to work in the Events Industry in Dubai. Learners will gain an understanding of the importance of personal branding and presenting a professional image, as well as the practical skills required to prepare for job interviews using recognised interview skills techniques.
Event Site Selection
This unit teaches students the skills and knowledge required to source and select sites for events. This includes the ability to analyse event requirements in order to determine venue or site requirements, to develop selection specifications and contract site use (including a consideration of legal requirements and risk management). The content is relevant to a broad range of events that are diverse in nature and coordinated in many industry contexts.
In this project-based unit, students will be provided with the opportunity to bring together all of their prior learning to design their own event in Dubai. Students will be expected to detail every part of the event planning process using real life scenarios as much as possible, such as site selection, marketing techniques, budgeting and operations. They will present their detailed project to a panel of acting event 'investors' at the end of the unit.
The events industry is preparing to cater for the needs of 20 million visitors.
Large scale events, conferences and exhibitions held by Dubai World Trade Centre results in more than 5.7$ billion in economic output.
Business conventions trade conferences and DWTC.